Loved by 12,000+ Skincare Fans All Over the World

Rated 4.9 | 12,319 Reviews

Anua 10% Niacinamide+ 4% Tranexamic Acid Serum

Anua 10% Niacinamide+ 4% Tranexamic Acid Serum

NEW: 2026’s Most Talked-About Brightening Serum

R 350.00 R 899.00
SAVE 61%
  • Brightens Dull Skin
  • Helps Fade Dark Spots
  • Lightweight & Layerable
  • Daily Glow Routine
  • Mastercard
  • PayPal
  • Visa
  • Apple Pay
  • Google Pay
  • Free Shipping 🇿🇦 Free Shipping 🇿🇦
  • Fast & Easy Returns Fast & Easy Returns
  • 30-Day Monday Back Guarantee 30-Day Monday Back Guarantee

NOTE: We Already Sold Out 3 Times, Don't Wait!

Ayabonga M.
Ayabonga M.
Johannesburg

This serum made my skin look so much brighter and more refreshed.

Lerato P.
Pretoria

It absorbs beautifully and leaves my skin feeling smooth all day.

Naledi K.
Cape Town

My complexion looks more luminous and soft after every use.

Siphesihle N.
Durban

My skin looks clearer and more even since using this consistently.

Boitumelo T.
Polokwane

The glow is unreal 😭

Khanyisa R.
Port Elizabeth

It helped improve the look of my dull skin so quickly.

Asanda G.
Midrand

I love how gentle it feels on my sensitive skin.

Mpho S.
Johannesburg

My skin texture feels so soft and hydrated after using it.

Palesa D.
Pretoria

My face feels brighter and healthier every morning.

Zanele H.
Durban

The serum absorbs instantly and never feels heavy.

Refilwe M.
Rustenburg

This gave me such a beautiful, healthy glow 😍

Tumelo K.
Johannesburg

My dull patches are slowly looking brighter and smoother.

Elevate your routine with this powerful brightening serum designed to support clearer, more radiant-looking skin. Formulated with 10% Niacinamide and 4% Tranexamic Acid, it helps improve the look of dullness, dark spots, and uneven tone while keeping skin feeling smooth and comfortable.

  • Helps brighten dull-looking skin and support a healthy glow
  • Targets the look of dark spots and discoloration
  • Helps improve the appearance of acne marks and uneven tone
  • Lightweight formula that layers easily into any routine

How soon can I expect to see a visible difference in my skin's radiance?: While every skin journey is unique, many users notice a more refreshed, luminous look within a few weeks of consistent use. This serum is designed to help improve the appearance of dullness and support a healthier-looking glow over time.
I have sensitive skin and a busy schedule; is this serum gentle and easy to use?: Absolutely. This lightweight formula is made to suit all skin types, including sensitive skin. It fits easily into any routine, helping you enjoy a simple morning or evening step without heaviness or complicated layering.

Will this serum feel heavy on my skin or interfere with my makeup during the day?: Not at all. The serum absorbs quickly and leaves skin feeling smooth, fresh, and comfortable, making it ideal for daily use.

We want your delivery to reach you quickly and safely. From the moment you place your order, we handle everything with care.

Once your order ships, you’ll receive a tracking link so you can follow its journey all the way to your doorstep.

Anua 10% Niacinamide+ 4% Tranexamic Acid Serum

Anua 10% Niacinamide+ 4% Tranexamic Acid Serum

Regular price R 350.00
Sale price R 350.00 Regular price R 899.00
View full details

Unlock brighter-looking skin and confidence

This serum fits effortlessly into your routine while helping support hydration and a more even-looking tone. Enjoy a radiant, healthy glow with a lightweight finish that never feels heavy.

  • Help hydrate and soften dull-looking skin.
  • Add glow to your routine in one simple step.
  • Support skin for everyday confidence.
Stop hiding behind dull-looking skin. This serum helps reveal a softer, more radiant you with a simple daily ritual that hydrates beautifully and layers fast.
Helps hydrate the look of dull skin
Delivers a fresh, luminous finish
Layers quickly without residue
BEFORE
AFTER

Brightening Support

Healthy-Looking Glow

Lightweight Daily Care

Simple One-Step Routine

Reveal Your Radiant Glow

Bring out brighter-looking skin with this potent brightening serum. Designed for daily use, it helps refresh dull complexions, support a more even tone, and leave skin looking luminous and healthy.

Real results for brighter-looking skin and radiance

Brighten dull skin and help improve the look of dark spots with a lightweight serum designed for all skin types and easy daily use

Anua 10% Niacinamide+ 4% Tranexamic Acid Serum

Brightening serum for dull skin and dark spots

96%

Improved overall skin texture

Enjoyed smoother-feeling skin and a soft, non-greasy finish throughout the day.

93%

Brightened dull-looking skin

Noticed a more radiant appearance and improved clarity with regular use.

89%

Gained a healthy glow

Enjoyed a luminous complexion that looked fresh even without makeup.

Customer Reviews

4.9 | 12,319 Customers
Ayanda M. – Johannesburg

"This serum is honestly the star of my routine 😭"

My skin looks brighter so quickly and it keeps my face feeling hydrated without any stickiness.
Lerato P. – Pretoria

"I love how fresh and smooth my skin feels"

It layers so well and leaves my complexion glowing.
Thando N. – Durban

"It’s super lightweight but still so nourishing"

My skin texture improved a lot after a few weeks of using it daily.
Naledi K. – Cape Town

"The Anua serum really helped brighten my skin"

My complexion looks healthier, clearer, and more even.
Zanele D. – Bloemfontein

"I have sensitive skin and this worked perfectly for me"

It feels gentle, soothing, and gives me such a nice glow.
Mpho S. – Johannesburg

"The serum absorbs so nicely into the skin"

My face looks brighter and more refreshed since using it.
Khanyisa R. – Port Elizabeth

"I’m obsessed with the glow this gives me 😍"

My skin feels hydrated all day and looks much healthier.
Boitumelo T. – Polokwane

"I can actually see why everyone talks about Anua now"

It helped with my dullness and gave my skin a healthy glow.

Reveal Your Most Luminous, Healthy-Looking Skin

  • Brighten Dull Complexions

    Help refresh tired-looking skin and reveal a more radiant, even complexion.

  • Fast-Absorbing Formula

    Smoothly layers into your routine with a lightweight feel and no greasy residue.

  • Targeted Glow Care

    Nourish skin daily for a healthy-looking glow and a fresh, luminous finish.

  • Clinical Estheticians

    Experts appreciate this serum for its lightweight feel and ability to support a more radiant complexion.

  • Professional Makeup Artists

    Rely on this serum to create a smooth, glowing base that sits beautifully under makeup.

  • Dermatology Clinics

    Recommend this gentle formula for clients wanting a simple step that helps brighten dull skin.

  • Luxury Spa Directors

    Select this nourishing serum to give clients a visible, healthy glow and a fresh finish within weeks.

1 of 4

Why Our Brightening Serum Outperforms the Rest

This targeted serum helps brighten dull skin, support a more even-looking tone, and deliver a fresh, luminous glow for everyday confidence.

Mzansi Skin
Others
Lightweight
Brightens Dull Skin
Easy Daily Step
Deeply Nourishing
Luminous Glow

Because Radiant Skin Should Be Simple & Nourishing

Forget heavy formulas and complicated routines. This brightening serum delivers brighter-looking skin and a luminous glow in one easy daily ritual.

  • Brightens Dull Skin

  • Fast-Absorbing Glow

  • Targeted Brightening

  • Simple Daily Step

Our Radiant Skin Promise

Achieve a brighter-looking glow within weeks. If this serum doesn't help refresh dull skin and simplify your routine, we will happily make it right.

Love your glow or it's free.

  • Image 3

    Brightens Dull Skin

    Help improve the look of tired, uneven skin for a fresher complexion without heaviness.

  • Image 4

    Luminous Daily Radiance

    Achieve a naturally glowing finish while keeping skin feeling soft and hydrated.

  • Image 8

    Simple Daily Step

    Streamline your routine with one lightweight step that absorbs quickly and layers easily.

1 of 3

Your Questions, Answered Below ⬋

Everything you need to know, all in one place.

Absolutely. This carefully formulated serum removes the guesswork of mixing multiple products and gives your skin a simple, effective routine that fits easily into any day. It delivers a lightweight, high-performance glow experience that feels more streamlined and efficient than trying random products one by one.

Not at all. This lightweight formula is designed for all skin types, including sensitive skin. It helps support a brighter-looking complexion gently, without the heaviness or irritation often associated with stronger or overly complex routines.

Consistency is key to achieving that lit-from-within glow. While individual results vary, many users notice a visible improvement in skin brightness and texture within just a few weeks of daily use. This serum works progressively to reveal a more radiant complexion over time.

No. It was made for busy routines and quick application. The serum absorbs fast and supports skin comfort throughout the day with a smooth, non-greasy finish that works beautifully under moisturiser and makeup.

This serum gives you a clear, effective one-step routine that easily replaces a complicated lineup of products. Apply it after cleansing to help support brighter-looking skin without slowing down your routine.

We offer a 30-day risk-free guarantee. If you’re not satisfied for any reason, simply contact us and we’ll make it right.

  • Image 13

    Free Worldwide Shipping

    Delivered straight to you, no matter where you are.

  • Image 12

    24/7 Email Support

    Got questions? Our support team is always here to help. Day or night, so you can shop and glow with confidence.

  • Image 14

    Free Returns & Refunds

    Returns are free and easy.

  • Image 6

    Money Back Guarantee

    If you don’t love it, we’ll give you a full refund within 30 days.